Shenzhen plans to launch the first TV banking service in China enabling users to make transactions on TV, according to Guangzhou Daily, a local newspaper. The service, based on the established digital TV network, is expected to be operational by the end of 1st half of this year.

With the service, a user can access bank account, which will be associated with a smart chip in the set-top-box of digital TV, and make payments by pressing buttons on the remote control. Several kinds of transactions could be carried out including TV shopping, securities trade and utility payments.

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