On June 12, 2007 Gemalto announced that Citibank Taiwan has selected Gemalto as exclusive EMV migration launch partner. Gemalto will provide over 1 million banking cards, personalization services and turnkey solution.

Delivering worldwide EMV migration projects, Gemalto serves the world’s financial community with banking microprocessor cards and personalization services. Complying with international banking security requirements, EMV banking cards provide greater protection against fraud than traditional magnetic stripe banking cards, and in turn gives greater peace of mind to card holders.

“A migration of technology of this scale, being Taiwan’s largest foreign bank, is fraught with challenges, and careful planning and extra diligence is necessary,” said Daniel Huang, vice president, Transaction Service Group of Citibank Taiwan. “Experience counts for a lot and having a one-stop-shop makes life easier for everyone involved. Migration to EMV microprocessor card technology is an important milestone and we believe our customers will benefit from the enhanced security provided whilst maintaining the same levels of convenience.”

Gemalto’s ability to provide digital security extends beyond the card, and a complete end-to-end service program is being built for Citibank cardholders, who are able to choose from a variety of Citibank services which employ a wide range of card technologies. Once the service is selected, cardholder data is sent securely to Gemalto’s local personalization center, where the corresponding card is personalized, packaged and prepared for delivery to the cardholder.
(Gemalto)

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