Visa International is partnering with Chunghwa Telecom, Chinatrust Commercial Bank (CTCB) and Nokia to launch a public trial in Taiwan showcasing a feature-rich implementation of the Visa mobile platform. The trial will bring together NFC-enabled mobile phones, over-the-air (OTA) personalization, Visa payWave contactless payments and merchant direct marketing offers sent to the phone.

The six-month trial involves 500 Chunghwa Telecom Call Call co-brand cardholders using NFC-enabled Nokia 6131i handsets to make contactless payments at any of the 3,000 stores that accept Visa payWave contactless cards in Taiwan.

Consumers will be able to obtain merchant offers by pre-registering their preferences to receive certain types of coupons or by holding their phone up to special posters located in popular shopping areas, thereby triggering on-demand download of specific merchant offers. On-demand offers are supported through the use of posters and other media embedded with NFC tags. All offers are stored in the graphics-rich software application that manages the Visa payWave payment on the Nokia handset.

As part of the mobile offers feature, Blockbuster Inc will trial discount coupons at all 61 of its branches in the Taipei metropolitan area while 11 other merchants have signed up to offer smart poster tags. These merchants include selected restaurants, cafes, bars and cinemas.(Visa International)

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