JCB and its sixth Chinese issuing partner Minsheng Bank have launched Minsheng Lady Flower - Aupres Co-branded Card with cosmetics company Shiseido Liyuan Cosmetics. The new credit card targets Chinese consumers who are interested in beauty and cosmetics.

Currently JCB has alliances with ten partner banks and financial institutions for acquiring operations and a network of approximately 70,000 merchants that accept JCB brand cards. Now more than one million residents of China carry a JCB brand card.

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