Watchdata’s SIMpass™ technology has been selected by True Corporation to enable its new Touch SIM innovation on TrueMove mobile phone service. TrueMove is the mobile phone service arm of True Corporation with more than 12.5 million subscribers making it the third largest mobile operator in Thailand.

Using Watchdata’s SIMpass™, True took a big leap towards using SIM and RFID technology to enable mobile payment with just a simple touch. Touch SIM highlights safe, convenient and speedy mobile payment transactions. SIMpass™ has enabled Touch SIM to be the world’s first innovative mobile service that offers more convenient and comprehensive access to touch-based services that support particular lifestyles and communities.

According to Mr. Suphachai Chearavanont, President and CEO of True Corporation, “…Touch SIM incorporates many unique functions including its exclusive capability to record the personal data of the SIM owner, voting by touch via Electronic Data Capture (EDC) devices, loyalty programs, CRM services, products purchases via automatic vending systems, payments and e-commerce…” Along with True’s business partners, Touch SIM service also provides customers value-added services.

SIMpass™ technology offers unparalleled feature set to enable very secure, highly compatible, cost effective and quick to market value-added mobile solution. SIMpass™ integrates the security module, payment module, telecom module and application module all in one SIM card. This allows mobile operators to stay at the center of the mobile contactless service solution while giving their customers a highly cost effective value-added service that suit their lifestyles.

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