Chinova Information Technology is appointed partner for the development and operation of ChinaPay’s online shopping mall for high quality domestic and overseas products and services.

Chinova was formed earlier this year by the Chinese e-commerce and technology company LeiXun and the Swedish Payment Service Provider Paynova. ChinaPay is the online payment subsidiary of China UnionPay.

The co-operation is an exclusive partner agreement between Chinova and ChinaPay for development, operation and joint marketing of the China UnionPay eMall domestically and overseas. The new eMall will offer to merchants a prime channel for selling their products and services, and to online shoppers a place with attractive, high-quality goods and customer support. The target is to acquire a substantial share of the Chinese retail e-commerce market.

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