Chinese language Internet search provider Baidu.com (Nasdaq: BIDU) has launched its online shopping and C2C platform – Baidu Youa. The customers, driven to this platform primarily through Baidu’s search engine, will be able to use a Baidu-branded online payment system, BaiFuBao, to make purchases.

In the invitation-only preliminary testing stage, 10,000 sellers were selected from over 100,000 applications to become the first merchants of Baidu Youa. Meanwhile, 50,000 users from Baidu’s online community platforms were selected to be Baidu Youa’s first customers. In the short test period, merchants uploaded more than 1 million items for sale.