Ebay China and Taobao.com have expanded their intense competition from the C2C market to the B2C market. Both have launched online stores in cooperation with dozens of premium brands.

In early May, Taobao.com set up online shopping stores which have attracted companies such as Motorola, Nokia, Qingdao Haier, and Lenovo. As always, Taobao.com does not charge any fees to companies who want to set up shops on its website. Nor does it take commissions from any deals that have been successfully completed.

Ebay China has quickly followed suit by launching its own online shops in cooperation with 70 popular international and domestic brands in China, including Philips, Epson, Disney, TCL, and Adidas. Unlike Taobao.com, Ebay China has several strings attached to its cooperation with other companies. ( ChinaBroadCast.cn )