Longtop Financial Technologies has announced its new E@able(TM) e-banking solution. Based on the Longtop Intelligence Development Platform (LIDP), the E@able product suite enables financial institutions to provide personalized online banking services to both individual and enterprise customers.

In addition to traditional e- banking services such as personal and business account management, wire transfers, payment services, enterprise cash management and personal financing, the platform can be seamlessly integrated with other channel systems such as the call center and Customer Relationship Management (CRM) system, as well as decision support systems, which facilitates highly personalized value added services, and well-coordinated, targeted and personalized marketing applications.

According to a recent survey conducted by the China Internet Network Information Center (CNNIC), e-banking usage grew by 47% during the first six months of 2008 to 59.3 million users. As a result, the penetration rate of e-banking services among Internet users was 23.4% in June 2008, up from 19.2% in December 2007. With a penetration rate that is still well below that of developed markets such as the United States, where it stands at 53%, e-banking in China has significant room for further growth.